Advertising Must Be Specific
General advertising say in a bargain shopper would be the least effective because this is broadcast type advertising more suited to service type business, selling cars or equipment and not targeted to a specific buyer. The response rate for selling candles would be very low, where this could work better is advertising at a special occasion say valentines day where you have an enticing ad talking about how your candles are going to add to a very romantic evening.

Another way to use this resource is to read about community events not just your local community but surrounding communities. Pay particular attention to special events or an anniversary of a special occasion in the community. You could contact the community through a phone call and tell them about your proposition to make a special comemorative candle to celebrate the occasion.

The Unique Special Candle
Special candles that would appeal to a special group of people. Lets say that you have unique candles that are not only beautiful but are organic in nature and safe. The appeal of non toxic candles would be very beneficial to health concious people. There is a market at health stores for this product and also look for publications that are targeted to health concious buyers. You could also consider attending health fairs or exhibits with your creations.  

What is The Best Time To Sell Candles?
What are the best times to market your candles? Any time of year could be good. Be different from your competition. Here is an example of how this could work. Lets say you are an animal lover you could make some outstanding candles of cat breeds or dogs that would appeal to an animal related charity as a fundraiser. This would also work around any
occasion where you could advertise your unique animal candles, you could also attend cat and dog shows.  

Pay Attention To The Press
Consider writing an article for your local newspaper. You could be very specific on a topic that would appeal to the readers. Take the health niche, how many times have you seen health stories about the indoor health issues people face?  Write an informative article about candles that are non toxic and where you can find them (you).

Become A featured Speaker
Here is where you contact service groups or any organization. They are always looking for content that would appeal to the group. You could offer to be a featured speaker and give a presentation on some unique aspect of candles that the group would find interesting. Bring along some of your candles that express your topic. This is also a very good
way for personal contact where you leave your brochures.  

Bob has been writing articles for over 5 years. Come visit his latest website over at www.candle home business.net" which helps people start right and avoid the mistakes in running a candle home business
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